Your business is one of many out there, all competing for the same clients. So how do you get seen and chosen above the rest?
Marketing your business is a great way to get your name out there and there are several low cost things you can do:
§ Send an email to your clients asking for a referral
§ Print some flyers off and hand out to referral partners to use in their office
§ Print flyers for a letter box drop
§ Advertise your business in free online directories such as hotfrog, true local and gumtree
§ Ask your referral partner to put your information on their website
§ Keep in touch with clients regularly
§ Start a social media page
§ Have and carry business cards with you, you never know when you will meet a new client
Templates and information on the items mentioned above are located on the intranet for you to personalise and use. Just be sure to send everything in to Compliance for approval.
So to get started:
Choose the methods that you are most happy with and can do easily.
Use the marketing plan template available on the intranet and fill it out. This will give you a clear idea of your goals, objectives and target market.
Get started! Develop your marketing materials, implement and monitor. Respond to queries, follow up and repeat the cycle regularly. Commit to a time frame and persist!
Remember the Marketing & Business Tools section on the intranet. It has tons of templates for you to use to keep in touch with clients and approach new ones.
Til next time,
Lesley
